Thrivelab was founded by Joshua Host after a serious biking accident showed the healing power of bioidentical hormone replacement therapy (BHRT). Long after he had physically healed, Joshua battled significant cognition issues. Even basic math was a struggle. Numerous brain specialists and prescription drug regimens didn`t help. Then Joshua read an article published by Harvard Medical School about the treatment of traumatic brain injuries with BHRT. After just 30 days, he felt like his old self.