Affiliate marketing is much the same reality in other work-at-home ventures; there are a few who are filthy rich, a good number who are successful enough to meet their goals, and a ton who aren`t making anything. So, the question isn`t really whether or not affiliate marketing is a reliable income option, but whether or not you can make affiliate marketing work for you.
In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.
A publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creative – in the form of links, banner or text ads or even unique phone numbers – that the publisher incorporates into their website.
The final component that completes the affiliate relationship triangle is the consumer. The consumer is the one who actually sees the ad and then makes an action (either by clicking a link or by submitting their information via a form) that takes them from the publisher’s website to the advertiser’s to complete the action, which we call a conversion.
HOW TO BECOME A SUCCESSFUL AFFILIATE MARKETER
Affiliate marketing isn`t hard, but it does require knowledge, planning, and consistent effort to make any significant income. Here are some things you can do to insure your venture into affiliate marketing is successful.
Start right by learning about affiliate marketing and the steps required to be a successful affiliate marketer.
Choose only quality affiliate products and services. In fact, consider buying them yourself so you can attest to their quality. You`ll be judged by the product/services you promote, so don`t just focus on the income, but also on the quality.
Research the programs so you understand how and when you`re paid, and other important money issues you need to know to ensure the program is a good fit.
Choose affiliate items that match your niche or the content on your home business website or blog. For example, if you write about figure skating, affiliate links to motorcycles or a new set of saddlebags won`t do well.
Mix and match affiliate ads so you don`t overwhelm your visitors. In-content affiliate links usually have the best click through rates over image links.
Always disclose your affiliate relationship. Most visitors will probably understand that graphic ads will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it`s required by the FTC`s endorsement rules.
Market, market, market. Don`t rely on SEO or social media alone to drive people to your website or blog to take advantage of your affiliate recommendations. Understand who your target market is, where you can find it, and how you can entice it to your site.
Start an email list. The most successful affiliate marketers use email in their affiliate marketing. Don`t put this off. Email marketing can increase your affiliate profits significantly.
Monitor the success of your affiliate programs, particularly if you have several programs and/or are also using other ad types, such as Google AdSense for making money. Sometimes having too many ads dilutes the site or distracts readers, resulting in lower performance.